May 26, 2022
In this episode we sit with ZeZe Peters, Founder of Beam City, a unified advertising automation platform that uses AI to help businesses. Beam City plans and optimizes ads across all top ad channels.
ZeZe and I discuss several topics related to building and launching an AI product, building effective teams, how the pandemic shifted the conversation around adtech, and much much more
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Timestamps:
1:57 Background is in aerospace engineering at Cornell University
2:48 Before launching Beam City | A product engineering expert for Fortune 1000
4:58 Discovering pain points and the value of automation in advertising
6:26 How the Beam City platform works
7:45 How Beam City is applying AI ad automation
9:40 The impact of Covid on the AdTech market and how Beam City is positioned
14:02 Go-to-market strategy | Finding early traction with businesses that understand adtech
15:29 How ZeZe approached building the first version of Beam City
19:30 How ZeZe’s previous experience in product development helped hire the right initial team
22:20 Determining what accuracy rate makes the most sense for their AI predictions
27:12 Building a startup as a solo Founder + the importance of experienced mentors
32:32 How to keep up with ZeZe and his journey with Beam City