Dec 15, 2022
In this episode we sit with Anu Shukla, Co-founder and Executive Chairman of Botco.ai. Botco.ai is a conversational marketing platform, enabling meaningful and intelligent conversations between businesses and their customers. Leveraging conversational AI, its platform, optimizes marketing performance by enabling businesses to create personalized experiences.
Anu is a serial entrepreneur with 20 years of high-tech industry experience with multiple exits under her belt. She also founded Rubric, a software company that pioneered the enterprise marketing automation systems innovation that empowered teams to collaborate, plan, execute, manage, and measure marketing campaigns.
She shares with us her approach to building solutions around specific problems, how to utilize customer relationships and public information to build foundational data sets for AI companies, and experience building multiple types of software and AI0-based companies.
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01:07 - Anu’s entrepreneurial career before starting Botco.ai and how she became one of the pioneers of marketing automation
06:53 - How Anu thinks about building a business that can be acquired vs building a team to solve a distinct problem
08:56 - How Anu approached the marketing automation problem and their solution
17:00 - Breaking down the interaction between user and the Botco.ai product
21:13 - How Botco.ai is differentiated from other conversational AI tools
25:21 - Understanding how Botco.ai’s customer relationships helped build the data behind their product
27:11 - Anu’s advice on how early stage companies can work with companies for valuable data sets or find solid alternatives
29:53 - Understanding the metrics enterprises wanted to see to drive the sale
36:12 - The differences between building a traditional software company vs an “AI company”
38:25 - Fundraising for a software company vs an AI company
39:10 - How to get in contact with Anu and the Botco.ai team