Mar 30, 2022
Google is the king of search. But, is it the right search platform to use across all use cases? Today’s guest, Leigh Fatzinger (Founder, Turbine Labs) explains why and how executive decision making requires a more contextually relevant solution.
SEO and ad spend can reduce the relevancy of information served up to executives while they are trying to make critical business decisions. Turbine Labs has built a platform that removes those elements of search and remains hyper focused on providing the necessary information to help make business decisions quickly.
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TimeStamps:
1:38 Leigh’s background and lead up to building Turbine Labs
3:08 Scaling Business Intelligence – Discovering AI as a tool to automate business processes
8:22 Example – Executive decision making | A once manual process automated by AI
12:26 Reducing mundane work for talented business analysts
16:25 Differentiation: Why Google search is not sufficient for executive decision making support
23:00 How Turbine Labs is used by executives
26:48 Acquiring enough data to train an ML algorithm
30:10 Turbine Labs’ approach to data labeling
35:22 Thinking through AI infrastructure as a non-technical AI Founder
38:21 Customer Conversations | What do customers care most about?
42:10 Explaining ROI through engagement metrics